నైరూప్య

Analysison corporate social responsibility fulfillment under operatators perspective

Wang Na, Li Yun-Hong

The small and medium-sized enterprises operators play an important role in making strategy of corporate social responsibility fulfillment. Only the small and medium-sized enterprise operators to correct positioned their own enterprise correctly in the first place, understood and fulfilled its social responsibility of the various stakeholders correctly, they can lead small and medium-sized enterprises to seek an appropriate strategy of social responsibility fulfillment according to their own characteristics. From the perspective of the enterprise operator, this paper through the questionnaire research based on Social Responsibility Investigation of SMEs in Anshan City and analysis of small and mediumsized enterprise operator to its various stakeholders to fulfill the social responsibility of the importance, to explore the reasons, and create conditions for guiding operator lead the enterprise to fulfill its social responsibility of the various stakeholders, to help small and medium-sized enterprise sustainable development.